These days you are nowhere if you
don't blow your own trumpet. This is why when it comes to exploiting the
various advertising mediums individuals and business houses leave no stone
unturned.
The fancy of the advertisers who
are thinking of flying high with their publicity dreams with it have been
caught by the advertising balloon.
What is an Advertising Balloon?
Printed across, there is some
promotional slogan or graphic in an advertising balloon. Usually in public
spaces like in a marketplace or above the fairgrounds, you can spot the
advertising balloon swaying in the air.
It would have the greatest
visibility here. Many also use the Interactive game inflatables to attract the kids.
Why Advertising Balloon
All the benefits that can be
derived from any traditional form of advertising medium are provided by an
advertising balloon in essence. An advertising balloon with the most persuasive
and the catchiest slogan strategically placed will never fail to grab public
attention.
This will in turn lead to consequently
the sales increasing, media attention and brand recognition. The same kind of
gains will also be garnered by a celebrity endorsement with the right kind of
words in the electronic media or in the newspaper.
On the flip side of it, in the
long run the advertising balloon too cannot sell a bad product like its
counterparts in the Internet, TV, print.
Because, advertising balloons
command a mammoth 70% recall factor which has been proven by research.
That means that it is highly
unlikely that even after the first sighting people are going to forget your
interestingly Harley Davidson-shaped balloon or beer bottle in a hurry. About a
TV commercial, with its notoriously fickle attention span this is more than you
can say.
Unlike the kind of
blink-and-you-miss kind of TV and print ads that dot the advertising domain
these days the Inflatable advertising
is a stunner of sorts. One of the most popular modes of outdoors advertising is
the advertising balloon which is meant by this high visibility.
For
all the right reasons and when it comes to the outdoors advertising media
options too, the advertising balloon commands a soaring popularity.
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